Death of the Greatest Salesman: Chet Holmes

Yesterday was a sad day.

So sad, that I wound up not getting a single thing done, business-wise. I’m still very upset, but life and work must go on.

After I had sent out the daily message yesterday, I found out that Chet Holmes had lost his long battle with leukemia.

Chet was a marketing genius, a sales superstar, and an amazing person whom I’ve never heard anyone say an unkind word about.

And though I never had the pleasure to meet him or talk to him personally, I feel like I had a connection to him, through reading his book and consuming his products, which are far and away the absolute best materials that teach marketing I’ve ever come across.

And I’m not saying this just because he’s no longer with us.

I’m saying it because it’s 100% true.

Chet Holmes just might be more responsible for my largest successes in business–more than anyone–besides obviously, myself.

The world will miss him. I will miss him.

If you have not read his book, the Ultimate Sales Machine, go out there and read it now. If you have read it, read it again. It’s that powerful and transformative. You’ll be better off having done so.

It is seriously one of the best, if not the best business book of all time. It has actionable, tested, and proven strategies and techniques that you can turn around and use today to grow your business. There’s no fluff or theory. It is an amazing business–and even life–changing book.

The same can be said for his high-end courses, namely the Ultimate Business Mastery System, which he partnered up with Tony Robbins for, and the Business Growth Masters program. They are both worth every single penny they cost.

I can go on all day about the greatness personified in Chet Holmes, the man, and the incredible power of his life’s work, which he was kind enough to share with all of us. But I’m going to stop here, and end with this one statement…

If for some reason you could only read one book and you absolutely had to grow your business, or you could only follow the teachings of one “guru,” the choice would be as clear as day, and The Ultimate Sales Machine and Chet Holmes would be the obvious answers, respectively.

The world lost a great one in Chet Holmes, may he rest in peace.


Until next time,

Archer Atlas

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